Course overview
This training provides fundamentals and key principles on how to secure and protect IP rights and understanding of the Chinese regulatory landscape with a perspective on international treaties involving China as a contracting party. It gives an overview of means of filing for overseas application, explain the concept of territoriality of IP rights, and consequences of not thinking ‘globally’ about the products or services.
Course objectives
- Differentiate between registrable and non-registrable IP rights and general understanding on how they contribute to company’s business
- Planning of IP strategy for the company including overseas countries and ‘greater China’
- Explaining possible consequences of not designing proper IP strategy for the product/services
