Advertising law: avoid the pitfalls when promoting products and services in China

Course overview

Advertising Law training is a course, in which participants learn the key principles for the advertising activities and campaigns to be in compliance with the Chinese new regulations. It provides guidance through updated laws in the related field and presents the possible consequences in case of misleading or false advertising, which can restrict access to the advertising platforms and impact the company’s business.

Course objectives

  • Understanding legal background of the advertising law in China
  • Explaining possible consequences and penalties in case of false or misleading advertising
  • Getting to know the latest changes, up-to-date topics and the best marketing practices in compliance with the Chinese regulations